Are you starting research in a business topic? The library subscribes to a lot of business-oriented databases that would be good for you.
For business news, try the EBSCO databases Business Source Premier, Corporate Resource Net, and Communications and Mass Media. You can limit your results to things like full text articles, peer-reviewed articles, and articles published in the last few years. For example, this search for corporate research into consumer behavior came up with over three hundred articles. You can also find SWOT analyses, like these for the Ford Motor Company.
If you don’t find enough of what you need in EBSCO, other good business databases include ABI/INFORM or Business and Company Resource Center. Run similar searches in them for more articles like these.
For company information, try Hoover’s Company Records. You’ll get up-to-date financials, data on competitors, and industry analyses. Want financial ratios? Try Mergent, which has a good selection of ratios for various companies.
We have a wealth of business information for both the dedicated or casual scholar. For easy access to these databases and more, check out this LibGuide for all our business resources.